The article goes on to talk about how important BioWare feels that localization is and how they go about it (in general terms). At the end it reveals that doing good localization can be quite expensive (they're talking about a seven-figure number per localization for SWTOR).
"The chart on costs of making a game are going up and worldwide competition is increasing... At a hypercompetitive rate." Meanwhile, "the most expensive games are where we're seeing a down trend in the market," he said. "In the end, if we don't make money with games, people won't give us more money to make more games."
BioWare mandates a simultaneous ship for localized products despite the huge amounts of text and dialogue in its titles (Dragon Age Origins had 1 million words; Mass Effect 2 400,000.)
In the case of localization, which allows developers to reach wider audiences with their work, "for once the business people and game making people are in alignment," said Walton.
Meanwhile Darth Hater is reporting that EA's CEO John Riccitiello spoke about SWTOR at the Morgan Stanley Technology Conference. Here's an excerpt:
We're building a product with BioWare in Austin... and if you don't have a history, BioWare is probably the only developer in the world that is an even-tier to Blizzard in terms of RPGs. The history of BioWare shows they can go toe to toe. They've beat them many times when they go toe to toe in the market place. They've shipped multiple 90-rated products for EA in the short time they've been a part of Electronic Arts.In general it sounds sensible; make a good product and you should do well. DOn't worry about beating the current market leader. As long as they're confident that they can make a good profit (and to me the numbers seem reasonable enough) all is well.
We're starting with one of the two great developers of RPG's. We're starting with a Star Wars fiction and we're investing what it takes to make a truly great product. Now the challenge of course is, how will that do in the marketplace? We think there's some possibility for challenging WoW for market leadership but that's really not in our calculations.